Stylists interpret the functional aspect of design, creating forms and volumes that meet production needs. There is no aesthetic solution that is not also implicitly a technical and design solution, aimed at devising cars that can be mass produced.

Starting with the customer’s brief, styling research prepares freehand sketches and drafts both for the interiors and exteriors, showing the positions of the vehicle’s various components. The research study continues with the development of 3D proposals using software such as ALIAS, ICEM and MAYA; these three-dimensional virtual models, which also allow animations, interactive management and full scale moving simulations, are used to directly produce the styling models by means of numerical control millers that process the virtual surface data through CAM applications.

The finishing and modification work is instead left to the dexterity of the modellers, who add craftsmanship to technology, paying attention to the minutest detail. To allow the best design solutions to be studied, the models are produced in their natural size and with different materials: styrofoam, epowood or special resins. The models of interiors allow to assess both the design and the quality of the passenger compartment’s roominess and comfort. Minimal changes to the model are shown in 3D to ensure alignment with the virtual model.

Filippo Perini

Filippo Perini

Head of Innovation Design

+39 011 6891611

Carsten Monnerjan

Carsten Monnerjan

Head of Interior Design

+39 011 6891611

Computer Aided Styling

Once the general styling layout is confirmed, Computer Aided Styling (CAS) phase begins.

Mathematical models are produced based on designers’ sketches and drawings. Then they are finalized and subjected to aesthetic analysis of the model and its stylistic evolution. Physical models are built using various materials, so at to evaluate design and proportions.

CAS activities are a key moment in the development of the project as they combine creativity and feasibility, budget requirements and deadlines, with a view to guaranteeing the final quality of mathematical surfaces and of the product required.

Ugo Zannini

Ugo Zannini

Head of Surfacing – CAS


The Modelshop Department is called in when a Customer chooses a multi-mastered styling solution and, after a pre-feasibility study, wants to see a real scale model in a virtual reality simulation environment.

Applying craftsmanship skills and expertise, the modellers work with an endless array of materials, epowood, polystyrene, resins, clay, to obtain virtually perfect true-to-life surface models.

Italdesign is proud of its synergistically interacting functional framework and its capability to present, right from preliminary study onset and without distorting the styling drawing chosen by Customer, a single solution ready for a seamless transition to the engineering, marketing and manufacturing phases.

All of this carves out impeccable advantages for the Customer: seamless dialogue throughout the project with a single interlocutor ensures ambitious time-to-market targets to be achieved.

The Modelshop is able to create:

  • Exterior volumetric models or Proportion Models for viewing volumes of Virtual Models, generally made in 1:1 scale in Polystyrene
  • Interior volumetric models for viewing volumes of Virtual Models and finalizing the ergonomic perspective of the package, made in 1:1 scale in resin
  • Sign-off Models (Interior and Exterior Models) designed to freeze the style
  • Clinic Model: 1:1 scale Style Models complete with interiors and exteriors, designed for market analysis
  • Running Exteriors Design Models: 1:1 scale for analyzing the exterior style of Models in motion
  • Aero Models: 1:1 or 1:4 scale physical models for aerodynamic wind tunnel tests made mostly in clay

Areas of expertise:

  • Paintshop
  • Rapid Prototyping
  • Resin Department
  • Lights and Plexiglass Department


High quality painting of prototypes and models made in polystyrene, clay, Epowood.

Prototypes in metal, plastic or composite materials, finishing and painting operations including show-cars, one-off and small-scale production prototypes.

A large showroom for product presentations, two areas set up for preparation, processing and finishing operations. Three painting and curing ovens. Airbrushing and wrapping processes are also available.

Rapid Prototyping

As part of the Modelshop, Italdesign has a large b. Different materials and solutions can be applied.

FDM technology is also available to produce jigs, fixtures, tool masters and even low-volume production tooling in-house, in a few hours or days.

Lastly, SINTERING and STEREOLITHOGRAPHY processes can use multiple materials in a single automated build to create models that look and feel like finished products, with fine details, smooth surfaces, rigid housings, soft-touch buttons, lettering, rubber-like seals and components.

Andrea Guida

Andrea Guida

Head of Modelshop

+39 011 6891611